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Nielsen Predicts Rebound in Global Ad Sales
While most industry pundits predict another down year for global advertising, one industry watcher sees a second-half recovery that should lead to a modest uptick in global ad sales for all of 2002. ...Read the whole story
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Fox, Seventeen Team Up To Promote Teen Choice Awards
A highlight of the year for Fox is undoubtedly the Teen Choice Awards, an annual awards show that wins top Nielsen rankings for the network in the teen and women's demographics. ...Read the whole story
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Consolidation Isn’t Over: Accenture
Not only are the brands ad agencies work with still hungry for mergers, ad agencies themselves are still on the prowl, according to a new study from Accenture. ...Read the whole story
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Lifetime and Flipside Click For “About A Boy”
Lifetime Television and the Flipside Network have announced results from an online and on-air multi-platform promotion for Universal Pictures theatrical release of About a Boy that drove an unduplicated female audience to the online event. ...Read the whole story
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