If the European experience is any guide, converting to digital TV will have little impact on advertising. That’s the conclusion of a new report … Read the whole story
After a year in planning and the sidestepping of a potentially fatal blow with a labor strike averted, MasterCard’s promotion with Major League Baseball … Read the whole story
Late last week, California Gov. Gray Davis signed three privacy bills into law that restrict forms of direct advertising. But the Direct Marketing Association … Read the whole story