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Digital TV Growth Unlikely To Grow Ad Market
If the European experience is any guide, converting to digital TV will have little impact on advertising. That’s the conclusion of a new report from Gartner G2. ...Read the whole story
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MasterCard Nears End Of Memorable Moments Campaign
After a year in planning and the sidestepping of a potentially fatal blow with a labor strike averted, MasterCard’s promotion with Major League Baseball is winding down toward a finish at the World Series. ...Read the whole story
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New CA Privacy Legislation Won't Hurt Direct Marketers
Late last week, California Gov. Gray Davis signed three privacy bills into law that restrict forms of direct advertising. But the Direct Marketing Association isn't objecting. ...Read the whole story
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