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Report: Consolidation Pressures Ad Rates
Media concentration has already impacted the radio business, affecting what is aired and potentially leading to higher rates for advertisers. ...Read the whole story
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NBC Wins Key Sweeps Week
NBC had five shows in the top 10, CBS had four shows and ABC had one show in the top 10. No other network had shows in the top 25. ...Read the whole story
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Salon Breaks New Ad Ground
Salon.com’s latest ad offering could inspire site visitors to –yes -- thank advertisers. ...Read the whole story
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New IAB Board Reflects Industry Expansion
The newest iteration of The Interactive Advertising Bureau (IAB) Board of Directors reflects the six-year-old organization’s evolution towards embracing the entire realm of ad-supported Internet business models, as opposed to focusing mainly on portals and publishing networks. ...Read the whole story
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