With the first Sweeps of the season behind it, NBC is planning a few new programs for mid-season replacements. Read the whole story

Better sharpen your Gen Y chops. Tuesday’s Advertising Research Foundation seminar looked at the future of advertising and saw life beyond the baby boomers. Read the whole story

Premiere magazine, among the top titles targeting the mainstream reader obsessed with all things Hollywood, is preparing to raise the curtain on the biggest … Read the whole story

The Bush administration isn’t the only part of the Federal government that’s partial to preemptive strikes. Read the whole story

CBS led all networks in total household rating and share during Thanksgiving week, with seven of the top 10 shows. Read the whole story