MediaPost Publications - Online Media Daily 03/06/2003

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Weather Channel Strikes Big With Scott
by John Gaffney
The strategy of cross-media advertising now has grass growing on it. The Weather Channel and its website, weather.com, have teamed with The Scotts Company … Read the whole story
Breaking Down The Walls Between Interactive And Traditional
by Masha Geller
As the second-day keynote of DoubleClick’s Insight conference yesterday, WashingtonPost.Newsweek.Interactive publisher and CEO Chris Schroeder issued a serious summons to advertisers: he asked for … Read the whole story