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FindWhat Tells Investors Madison Avenue May No Longer Find Its Key Ad Metrics
A performance-based Web marketing company announced Monday that it no longer wants to have its own performance measured via click-throughs. FindWhat.com told Wall Street analysts that it had stopped its tradition of reporting active advertiser accounts, paid click-throughs and average revenue per click-through. ...Read the whole story
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Must Click TV: AOL Launches Online's TV Top 5
Television viewers have their "must-see TV" and now online users have their streaming video equivalent. AOL Television Monday launched the "TV Top 5," a daily showcase featuring the five best television moments available online. The new video feature is just the latest example of online media adapting television conventions. And just to prove it, the new video feature is being sponsored by a company best known for its TV products. ...Read the whole story
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