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Q&A: AOL's Michael Barrett
Michael Barrett is the man on the line at America Online. As its new executive vice president-sales and partner marketing, he is charged with jump-starting sales as the interactive giant undergoes a major ad department reorganization. In this MediaDailyNews exclusive, Barrett gives his first interview since Time Warner, AOL's corporate parent, announced the ad sales unit overhaul on Jan. 14. ...Read the whole story
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AOL Uses Super Bowl To Put Top Spin on TopSpeed, Hires Rich LeFurgy As Strategy Chief
American Online is betting big -- $10 million big -- on Super Bowl XXXVIII to promote its new TopSpeed feature. The online giant has also hired venture capitalist and former IAB chief Rich LeFurgy as its strategy chief. ...Read the whole story
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Taking Stock: Online Pubs Look To Manage Inventory, Boost Yield, Hold Up Rate Cards
A group of top online publishers huddled Monday to rethink - or at least think about - their inventory management systems, all with a goal of boosting yield and adding integrity to their advertising rate cards. The overall theme: simplify the process. ...Read the whole story
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