-
Spyware Follows In The Footsteps Of Spam
Spyware appears to be following the same pattern of consumer backlash and litigation as spam. Spyblock--proposed federal legislation to control the spyware problem--may inhibit marketers' use of contextual and behavioral targeting. ...Read the whole story
-
Advertising.com Optimization Tool Delivers Brand Impact, Cost Reductions
Key brand metrics for three advertisers' online campaigns rose significantly with the use of a real-time media optimization tool, according to a study conducted by Advertising.com using audience segmentation research from Dynamic Logic. ...Read the whole story
-
WebSideStory Search Report Crowns Google, Leaving Yahoo! In The Lurch
Google tops the search referral charts, according to a report by WebSideStory, a Web analytics firm. Google accounted for nearly 41 percent of the search referral market as of March 23. ...Read the whole story
-
Understanding the Politics of Spyware
The Utah legislature should be commended for making spyware the hot technology issue for 2004 and forcing our industry and Congress to address a serious ... ...More
Recent Most Read Stories
- Google Enhanced Campaigns Increase Cost Per Click
- Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
- Digital Businesses Address Need For Mobile Ops, Sites
- WPP Adds Funding To Fullscreen, Ups Digital Expansion
- MSN, Newsy Partnership To Debut
- ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
- Mindshare Taps Elkins As Managing Director, Digital, West Coast
- Fandango Adds To Video Lineup
- Kiip Debuts Self-Serve Option For Advertisers
- Facebook: Sponsored Stories Settlement Gives Users 'Windfall'
Follow MediaPost
-
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
-
- Follow @mediapost
FollowFollow MediaPost News on LinkedIn Today
