Friday, June 11, 2004
In order for online advertising to command between 15 and 20 percent of the total media spend, the industry needs to leverage its trump … Read the whole story
NewsStand bows a browser-based tool for reading digital editions of newspapers and periodicals to complement its three-year-old proprietary reader application. Read the whole story
Jeff Landi, client development manager at Dynamic Logic, and this week's In the Trenches subject, lives and breathes media integration. Read the whole story
