• Tacoda To Pool Some Publishers' Audiences--Recently Signed NYT.com Declines To Participate by Ross Fadner

    Behavioral targeting provider Tacoda Systems Monday unveiled a behavior-based pay-per-click ad network that it will market to direct response and search advertisers. By combining the audiences of its publishers into defined segments, Tacoda believes it will be able to offer advertisers the reach they need for direct response campaigns. ...Read the whole story

  • OPA: Consumer Spending Up On Entertainment Online by Gavin O'Malley

    Consumers in the United States spent 14 percent more in the first half of this year than 2003 on paid-content sites, including fantasy sports sites and online personals. In all, 11 percent of Internet users in the United States paid for content in the second quarter of this year. ...Read the whole story

  • MarketWatch Deal Seen As Giving Journal Advertisers New Reach by Wendy Davis

    Just last week, CBS MarketWatch and Dow Jones were battling it out for the Web-surfing audience, with MarketWatch going so far as to run an online ad campaign emphasizing that content was always free on its site, in response to a Wall Street Journal Online ad campaign touting a free week on its normally paid-subscription site. ...Read the whole story

  • Startup Seeks To Add VIM To Web Video by Ross Fadner

    Vimation, a video interactive media agency, has come up with a product allowing for product placement in online ads. The product, VIM, makes it possible for a marketer's product to be placed within a video, where a consumer can scroll over it and click through to purchasing information. ...Read the whole story

  • digital frontiers Relevance Takes the Cake by Christopher M. Schroeder

    Combine a provocative study with a blue-chip gathering of experts who have to weed through its ramifications and interesting things happen. ... ...More

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