• Google Releases AdWords Controls To Advertisers by Shankar Gupta

    After weeks of rumors circulating on industry Web sites and discussion forums, Google Friday confirmed the launch of a beta version of AdWords API (application programming interface), a free AdWords feature that allows developers to create programs that interact with the AdWords system. Marketers who take advantage of the feature will be able to automatically update keywords, ad text, target URLs, and other settings. ...Read the whole story

  • Gawker Hawkers: New Blogs Launch With Advertisers On Board by Amy Corr

    The Gawker Media Empire launches two new blogs today--Gridskipper, dedicated to travel, and Lifehacker, which will examine software downloads and time-saving Web sites. Both blogs already have corporate marketers on board: Sony Electronics will sponsor Lifehacker, while Cheaptickets will likely sponsor Gridskipper. ...Read the whole story

  • Study: Local Web Spending Will Rev Up In 05 by Wendy Davis

    Businesses will increase their online ad spending designed to reach local consumers faster than they increase national Internet ad spending, according to a study released last week by media consultancy and research group Borrell Associates Inc. ...Read the whole story

Follow MediaPost