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Madison Ave: Google's Branded Advertising Ambitions Likely To Face Resistance From Top Marketers, Publishers
Google's ambitious plan to offer advertisers the ability to place graphical ads on sites of their choosing may not lure either big brand advertisers or premium publishers, according to ad industry executives and analysts interviewed by OnlineMediaDaily. ...Read the whole story
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Infinity Radio To Debut Consumer-Generated Content
Infinity Broadcasting Wednesday said it plans to bring podcasting mainstream by launding the first radio station comprised entirely of listener-created podcasts by May 16. The station, KYOURadio, will be available in San Francisco at 1550 KYCY-AM--which until now was devoted to talk-radio--and streamed online at www.kyouradio.com. ...Read the whole story
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TBS Offers Online Game Channel
Turner Broadcasting Systems today announced it intends to launch an online network where avid video game fans can play their favorite out-of-date titles, such as Tom Clancy's "Splinter Cell," and PacMan. ...Read the whole story
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Digital Impact Taps Transactional Marketing Growth
E-mail services provider Digital Impact Wednesday announced the launch of a transactional e-mail customization service called Message Effect. The initiative--the first since data management goliath Acxiom agreed to acquire Digital Impact for $140 million one month ago--is intended to tap the marketing potential of the order confirmations and billing statements that its clients send to customers. ...Read the whole story
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McAfee: Adware, Mobile Spam Proliferate In Q1
Adware programs were among the items some consumers least wanted on their computers, security company McAfee reported this week. ...Read the whole story
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