Web users who view display ads during the workday and early evening are more likely to make a purchase, fill out registrations, or otherwise … Read the whole story
E-mail services company Return Path has tapped FeedBurner to put ads in the feeds of publishing clients that deliver content via RSS. Read the whole story
Sixty-two percent of Web users say they look online for news more than any other type of content. Read the whole story
Two key e-mail metrics--open rates and click-through rates--both declined in the second quarter, according to data DoubleClick released on Tuesday. Read the whole story
MediaPost Communications has selected its first annual Online All Stars--individuals who are the best-in-class in the creative, marketing, and media spaces. These people are … Read the whole story