• Survey: Online Spending Up 9% In Q1 by Wendy Davis

    Online ad spending in the first three months increased by 9.3 percent from the last quarter of 2005, according to a new study conducted by Deutsche Bank in conjunction with MediaPost. Pricing also increased, with the cost of premium inventory rising 3.8 percent, run of network inventory edging up 2.7 percent and paid search increasing 3.1 percent quarter-over-quarter. ...Read the whole story

  • Media Execs Keeping Clear Of Social Networking Sites by Wendy Davis

    Despite all of the buzz surrounding social networking sites, media executives say they're reluctant to place ads for contents on such sites because of the unpredictable user-generated material posted on them. Just 9 percent of the media buyers and planners to respond to the MediaPost/Deutsche Bank survey said they are currently buying ads on News Corp's MySpace or other social networking sites. ...Read the whole story

  • CNET Taps Cox, TiVo To Reach Couch Potatoes by Gavin O'Malley

    Digital technology publisher CNET today will announce plans to move into traditional media, with deals to supply content to three video-on-demand TV networks. Through partnerships with Cox Commutations, TiVo Inc., and TVN Entertainment, CNET is offering paid TV subscribers a range of ad-supported content, including gadget reviews, news reports, trend stories, and user-generated video. ...Read the whole story

  • Display Impressions Double Year-Over-Year by Wendy Davis

    Marketers increased online spending last month, purchasing 185 billion display ads--almost twice as many as last year's 97.1 billion and 31 percent more than February's 141 billion, according to new Nielsen//NetRatings AdRelevance. ...Read the whole story

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