• Senate Puts Off Neutrality Vote by Wendy Davis

    The Senate Commerce Committee Thursday adjourned without making any decisions about whether to pass a so-called "Net neutrality" law that would prohibit Internet service providers from discriminating against some Web publishers. The committee will take up the issue again Tuesday. ...Read the whole story

  • Google Tests Cost-Per-Action Ads by Shankar Gupta

    Search giant Google has begun testing cost-per-action ads, in which marketers pay a fee only when users make a purchase, provide an e-mail address or take other specific steps. A Google spokesman said the initiative aims "to give advertisers more flexibility and provide publishers another way to earn revenue through AdSense." ...Read the whole story

  • Jambo Bows Pay-Per-Call Radio Ads by Shankar Gupta

    Pay-per-call ad firm Jambo has opened a new distribution channel for its advertisers--radio spots, purchased through the remnant inventory network Bid4Spots.com. ...Read the whole story

  • Broadband Penetration Balloons by Wendy Davis

    Home broadband adoption surged last year, with 72 percent of Web users now connecting from high-speed lines, up from 57 percent one year ago, according to new data from Nielsen//NetRatings. ...Read the whole story

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