Wednesday, July 19, 2006
  • Yahoo Delays Search Marketing Overhaul

    Yahoo chairman and CEO Terry Semel Tuesday said the company was pushing back a planned upgrade to its search marketing platform. The upgrade, originally scheduled for the third quarter, will be delayed until at least the end of this year. ...Read the whole story

  • Comedy Commands Online Clout

    Media companies and investors are getting serious about comedy on the Web. The launch of a new comedy channel by MySpace on Tuesday is the latest sign that humor-driven sites are fast becoming prized Web 2.0 properties. Sites such as JibJab, The Onion, and CollegeHumor.com have either recently landed venture funding or are reported to be acquisition targets of big media outfits. ...Read the whole story

  • NBC News Bows Video Blog

    NBC Nightly News has launched its first video blog, "Early Nightly," which will be hosted by TV anchorman Brian Williams and reside on MSNBC.com. For the feature, Williams will offer his unscripted take on the news of the day. ...Read the whole story

  • Goodmail: Click-Throughs Increase 30% With Live Links

    E-mails delivered to AOL addresses saw click-through rates rise by 30 percent when the messages had been "certified"--meaning they were delivered with links enabled--than when delivered without the certification, according to a study released Tuesday by e-mail certification company Goodmail Systems. ...Read the whole story

  • Hearst-Argyle Taps CNET Vet To Head Digital Media Sales

    In an effort to boost its Web properties, Hearst-Argyle has hired CNET veteran Eric Koepele to serve as a new director of digital media sales. Koepele, former vice president of ad sales at CNET, will oversee sales at some 30 local station Web sites, as well as the Weather Plus digital television channels operated in partnership with NBC. ...Read the whole story

  • Google Garners 45% Of Search Queries

    Google last quarter captured 44.7 percent of all U.S. searches--almost as many as Yahoo, MSN and Time Warner combined, according to new data released Tuesday by comScore Networks. ...Read the whole story

Testing: Increase Your E-Mail Batting Average

E-mail testing can be measured like a batting average--if you're a .300 hitter, you are in the big leagues. ...More


Recent Most Read Stories