Tuesday, July 25, 2006
  • CMT Unveils Broadband Video Site

    MTV Networks' country music television channel, CMT, joined the broadband stampede Monday, kicking off a new entertainment Web site that combines unaired TV footage, original material and music videos in hopes of becoming a virtual Nashville for country music fans. Music video site AT&T Blue Room has signed on as the charter sponsor for the first month. ...Read the whole story

  • Treffiletti Returns To Agency World, Eschews Big Shop For Digital Boutique

    Just months after leaving a major digital media shop--Carat Fusion--because he had grown disenchanted with the big Madison Avenue agency way of doing business, Cory Treffiletti has landed as the top media executive at another digital shop, fast-growing San Francisco boutique, Real Branding. The move, which comes days after another top digital media executive--Executive Vice President-Media Insights, Planning and Analysis Greg Smith--left Carat Fusion, signals part of an exodus of top talent to more entrepreneurial and creative digital agencies. ...Read the whole story

  • Online Ad Spend Predicted To Reach $25.9b By 2011

    Online ad spending will continue to climb for the next five years, reaching an estimated $25.9 billion by 2011, according to a report issued today by JupiterResearch. The report is especially bullish on search marketing, which surpassed display advertising last year. ...Read the whole story

  • Carat Expands Search Team

    As part of a broad push to boost its search marketing capabilities, Carat Fusion Monday hired Bill Mungovan to serve as director of search marketing for the West Coast. Mungovan, who came from LookSmart, replaces David Roth, who left Carat in April to join Yahoo. ...Read the whole story

  • Marchex Launches Local Ad Network On Open List

    Marchex and subsidiary Industry Brains have launched an advertising offering on Open List, the local business search engine it acquired earlier this year. ...Read the whole story

  • DoubleClick Rolls Out Ad Serving For Flash Sites

    Advertising technology firm DoubleClick Monday unveiled a new platform that allows marketers to serve rich media ads into flash-only Web sites--which are becoming increasingly popular with gaming and entertainment publishers. ...Read the whole story