• YouTube Launches Video Ad Platform by Erik Sass

    Popular video-sharing site YouTube Tuesday unveiled new plans for monetizing its service with video ads. Warner Bros. will market Paris Hilton's debut record album on the site. ...Read the whole story

  • Salesforce.com Buys Google AdWords Tool by Shankar Gupta

    Ad management company Salesforce.com has acquired the start-up Kieden, which offers analytics and search campaign management. With Kieden, Salesforce.com will start offering search engine marketing services for clients that want to buy keywords on Google. ...Read the whole story

  • TBS Extends Comedy On Web by Mark Walsh

    A week after TNT launched its first broadband channel, comedy-centric sister network TBS on Tuesday announced its own broadband initiative centered on a pair of Web sites tied to new network shows. TBS today will unveil veryfunnyads.com in conjunction with the premiere of "World's Funniest Commercials," a one-hour special hosted by Kevin Nealon that airs tonight on TBS. ...Read the whole story

  • Report: Politicos To Boost Web Spending In '08 by Wendy Davis

    Political consultants are gearing up to spend more on the Web in 2008, but still show a marked preference for placing ads on TV, according to a new study by industry trade group E-Voter. One in three consultants said they intend to spend more than 20 percent of their campaign budgets online in 2008. ...Read the whole story

  • Macys.com Adds Consumer Reviews by Shankar Gupta

    The department store Macy's intends to beef up its e-commerce site, Macys.com, with consumer reviews of all brands the company stocks. With the initiative, Macy's will join several other predominantly brick-and-mortar retailers, including Sears and Target, that have added consumer-created content to their e-commerce sites. ...Read the whole story

Follow MediaPost