• MSN Preps AdSense Competitor by Shankar Gupta

    MSN this week sent out invitations for a closed beta test for a program that will place text ads on publisher sites. The program, Content Ads, initially will involve placing ads only on Microsoft properties, including MSN Money, MSN Real Estate, and Windows Live sites. ...Read the whole story

  • Bloggers Accuse Mainstream Media Of 'Stealing' Couric Story by Erik Sass

    The cover story in Wednesday's New York Post has some bloggers crying foul. The story, "How TV queen Katie lost 20 lbs. (and she didn't even know it)," accused CBS of altering a photo of anchorwoman Katie Couric to make her significantly slimmer. What the article neglected to include was that MediaBistro's popular television blog, TV Newser, was the first to alert the world to the tinkered photograph in a post Tuesday afternoon. ...Read the whole story

  • ESPN Mobile Kicks Off Live Football by Mark Walsh

    ESPN will offer up to 25 college football games live a month on its consumer mobile service throughout the college season starting Sept. 4. The move marks ESPN Mobile's first foray into live programming--and may lead to additional live broadcasts of football and other sports on the service, depending on consumer response to the college games. ...Read the whole story

  • Yahoo Extends Go For Mobile To Windows by Mark Walsh

    Expanding the market for its mobile Web portal, Yahoo has made its Yahoo Go for Mobile service available on devices that run Windows Mobile software, including the Motorola Q and Microsoft's PocketPC. Through the deal, Yahoo expects to extend the mobile service it launched earlier this year to several million more potential users. Previously, it was available only to users of Nokia phones running the Symbian operating system. ...Read the whole story

  • Pioneer Takes Branding Campaign Online by Wendy Davis

    Pioneer Electronics will break online banner ads on a host of lifestyle and technology sites next week, as part of a new $20 million campaign promoting high-definition plasma TVs. The banner ads--two standard flash units and two PointRoll expanding ads--will run online through March. ...Read the whole story

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