• MSN Unveils Video-Sharing Site by Shankar Gupta

    Microsoft Monday night entered the burgeoning consumer-generated video space with its own video-sharing site, MSN Soapbox. Rob Bennett, MSN general manager for entertainment and video, said the company is looking at several ways to monetize the videos. One possibility: placing them on the MSN video home page and adding pre-roll units. ...Read the whole story

  • CBS Dials Up Fall TV Ads by Shankar Gupta

    CBS this week began promoting its new Fall lineup by sending ads to telephone users calling directory assistance. Through a deal with Jingle Network, which offers free ad-supported 411 service, CBS is sending recorded messages for seven CBS TV shows to callers seeking local listings. ...Read the whole story

  • YouTube, Warner Forge Music Video Deal by Erik Sass

    In another coup for online video file-sharing site YouTube, Warner Bros. Music has agreed to give YouTube access to Warner Bros.' huge library of music videos in exchange for a cut of ad revenue generated by the clips. Warner Bros. is one of the first big media companies to strike a deal with YouTube--following NBC, which partnered with YouTube to create an official "NBC Channel" on the site in June. ...Read the whole story

  • Nickelodeon Launches Parenting Community Site by Shankar Gupta

    Hoping to branch out of the traditional youth market, kids' TV network Nickelodeon Monday launched a social networking and community site for parents. The new site, ParentsConnect.com, is aimed at adults who grew up with the network at its launch 27 years ago and are now parents themselves. ...Read the whole story

  • Amp'd Revenue Soars, But Subscriptions Lag by Mark Walsh

    Much-hyped startup Amp'd Mobile said Monday that it is nearing 50,000 subscribers after launching nine months ago, and expects to add up to 25,000 in the next month. Amp'd, a mobile virtual network operator, also said it was generating more than $100 a month in average revenue per use--double the national carriers' average. ...Read the whole story

  • Students More Likely Webheads Than TV Addicts by Wendy Davis

    Many college students spend more time with the Web than other more traditional media, according to a new Burst Media study. The study found that about 34 percent of college students recently reported spending more than 10 hours a week online; only around 19 percent say they devote at least the same amount of time to watching television or listening to the radio. ...Read the whole story

  • omma hollywood Finding The Money In Podcasting by Murgesh Navar

    With 15-30 percent year-over-year growth, pocasting is one of the fastest growing advertising media available. Why? Much like the digital video recorder, podcasting delivers on ... ...More

Follow MediaPost