Amid mounting speculation about its plans for TV advertising, Google announced a partnership with EchoStar Communications to introduce an automated system for buying, selling, … Read the whole story
Google's TV plans are just the latest step the company has made to expand its ad revenue base beyond search and to tap into … Read the whole story
What makes a successful mobile campaign? Sure, traditional metrics matter. But sometimes success can present itself in the least expected and most interesting of … Read the whole story
MSNBC.com's first brand campaign angles to get newshounds to interact with its content through a game, screensaver and unusual in-cinema effort that deploys a … Read the whole story
In an online world dominated by clips of 3 minutes in length or less, only 26% of consumers who actively view streaming video have … Read the whole story
Continuing to broaden its Web reach by acquisition, ESPN has acquired NASCAR fan site Jayski.com, whose regular visitors include NASCAR crew chiefs, drivers and … Read the whole story
In a move that shows just how threatened the recording industry is by digital music sales, EMI Group PLC says it will now sell … Read the whole story