• What Yahoo Needs To Do Now by Tameka Kee

    A myriad of suggestions abound for Yahoo's next steps after its CEO shuffle--but technology spending and mergers/acquisition activity are the areas for improvement that are center stage with financial analysts, marketing executives and search specialists. ...Read the whole story

  • Agencies: Yahoo Consolidation Would Hurt Industry by Gavin O'Malley

    Agency executives are hardly mourning the loss of Terry Semel. The heightened risk of a Yahoo merger, however, brings many of them to tears. ...Read the whole story

  • Exponential Launches Free Ad Server by Tameka Kee

    Exponential Interactive, parent company of the Tribal Fusion ad network announced the launch of Expo9, a free ad server for publishers currently serving a reported 20 billion ads for more than 100 clients. ...Read the whole story

  • Real Girls Media Adds Independent Film Channel by Gavin O'Malley

    Real Girls Media, the brainchild of digital agency vet Kate Thorp, has launched an independent film channel on its female-focused Web portal DivineCaroline.com. The portal has also begun running its first video ads, though they will not accompany the film footage for now. ...Read the whole story

  • Digital Stars At Cannes; Record Internet Entries by Les Luchter

    The 54th Cannes Lions International Advertising Festival, now underway in France, attributed a record attendance of 11,000 to the "burgeoning" online ad industry. One of yesterday's festival highlights was the release of a study from Microsoft and MediaVest which focused on how to reach the one-third of 17- to-35-year-olds dubbed the "Ad Avoiders." ...Read the whole story

  • Kaiser: Parents Vigilant About Kids' Web Habits by Adrienne W. Fawcett

    Three of four parents surveyed by the Kaiser Family Foundation think they know a lot about what their kids are doing on the Internet. Some 87% say they check their kids' IM buddy lists, while 39% check their child's email or inbox. ...Read the whole story

  • The Tao Of Digital Media by The Riff

    As Yahoo demonstrated the other day, if you want to survive in today's rapidly evolving media world you've got to have a little Yang. You've ... ...More

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