• Industry Applauds Microsoft Pledge On Consumer Data by Laurie Petersen

  Behavioral targeting veterans applauded Microsoft's announcement this week that it would join the Network Advertising Initiative and give consumers the ability to opt out of receiving targeted ads when it starts offering third-party ad serving later this year. ...Read the whole story

• Online Sports Spending To Hit $1 Billion By 2011 by Tameka Kee

  Marketers will spend some $727 million on paid search and rich media ads on sports Web sites in the U.S. next year--up almost 33% from this year, reports eMarketer. And while advertiser spending on the Beijing 2008 Olympics will fuel much of that bump, the upward trend is slated to continue, pushing sports site ad revenues to top $1 billion by 2011. ...Read the whole story

• Stardoll.com Names Ginsburg To Lead Ad Sales Effort by Gavin O'Malley

  Stardoll, the community site whose members dress up digital celebrity dolls, named Glenn Ginsburg to build an ad sales operation, just as he did for Comedy Central/MTV Networks. ...Read the whole story

• Online Newspaper Audiences Up 7.7% From 2006 by Laurie Petersen>, <Author: Erik Sass

  More than 59 million people on average--or 37.3% of all active Internet users--visited newspaper Web sites during the second quarter, reports Nielsen//NetRatings for the Newspaper Association of America. Traffic was flat compared to the first quarter, but up 7.7% from the same period in 2006. ...Read the whole story

• BzzAgent Opens Trackable Feedback 'Frogpond' by Gavin O'Malley

  Giving Web sites a new stage to see and be seen, word-of-mouth marketing agency BzzAgent has launched a service for its buzz agents to compare, contrast and share various online offerings. Tracking tools will let marketers follow the action. ...Read the whole story

• Search Engines Drive 21% Of Traffic To Travel Aggregators by Tameka Kee

  New data from Compete.com's Search Analytics tool found that search engines drive 21% of all traffic to travel aggregator Web sites. ...Read the whole story

• Competitors Hone In On Amp'd Customers
• IAC Taps Print Mogul For ServiceMagic.com

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