• Media Buyers Give Thumbs Up To New AOL Ad Network by Gavin O'Malley

    With its continued focus on advertising, AOL has established a new division for its ad networks--including Advertising.com and Tacoda--and named Curt Viebranz, former CEO of TACODA and a one-time Time Inc. executive, to lead it. The unit, called Platform A, will reach an estimated 90% of Web users. ...Read the whole story

  • AOL's Falco Fends Off Critics At Merrill Lynch Event by Gavin O'Malley

    One of the greatest challenges facing AOL's bottom line is the pressure being placed on once robust CPMs, said Randy Falco, the company's chairman and CEO, at Merrill Lynch's Media & Entertainment Conference on Monday. ...Read the whole story

  • Nokia Opens The 'Ovi' On Mobile Ad Market, Acquires Enpocket, Plans New Ad-Supported Services by Joe Mandese

    Nokia, the Finnish company that is best known as the world's leading supplier of cell phones and mobile communications handsets, Monday announced the acquisition of Enpocket, a U.S.-based company that has emerged as a leader in the burgeoning mobile advertising marketplace. The deal is part of a broader strategic plan to transform Nokia from a hardware manufacturer into a mobile Internet services provider, with advertising at the cornerstone of its plan. The deal also puts Nokia, a company with $40 billion in annual revenues and the fifth largest brand in the world, squarely into competition with companies like AOL, Microsoft ... ...Read the whole story

  • Google Brings AdSense Onto Mobile by Laurie Petersen

    First it was AdWords. Now, Google is extending its AdSense program to mobile, allowing for the contextual targeting of ads to mobile Web site content. ...Read the whole story

  • Treffiletti, Durham Partner On Catalyst by Tameka Kee

    Online advertising vets Cory Treffiletti and John Durham have partnered to launch Catalyst, an emerging media strategy firm that works to help agencies, advertisers and startups maximize their on- and offline digital marketing investments. ...Read the whole story

  • ONLINE ALL STARS For Creative Announced by Staff Writers

    This year's Online Creative All Stars are: Jay Suhr of T3, Nick Law of R/GA North America, and Dorian Sweet of Tribal DDB. They will be honored at a reception Sept. 24 during the OMMA Conference and Show. ...Read the whole story

  • Reuters Introduces Facial-Recognition Video Search by Tameka Kee

    Reuters announced two developments for its online news and video syndication services--one with Viewdle, for a new facial-recognition feature that lets users search videos for specific people, and the other with Attributor, which will provide the news giant with a robust content tracking and reader analysis system. ...Read the whole story

  • Consorte Introduces Online Ad Platform Targeting Hispanics by Kelly Shermach

    Consorte Media, San Francisco, today introduced an online advertising platform targeting the 20 million Hispanic consumers who regularly use the Internet. Consorte offers advertisers such as Best Buy a media network that spans all verticals--news, entertainment, sports, autos, job search and e-commerce. ...Read the whole story

  • Internet Retailer Publisher Victim Of Customer File Hack by Douglas Quenqua

    Vertical Web Media, publisher of Internet Retailer magazine, confirmed that its customer files were recently hacked and that credit card information had been stolen. ...Read the whole story

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