A study from SearchIgnite and RBC Capital Markets reveals that more marketers chose to spend incremental search dollars with Yahoo than Google in Q3. … Read the whole story
With online buyers stretched to the limit, sometimes the brands that have so much invested in them are treated with less than kid gloves … Read the whole story
Media executives cautioned that AOL needs to retain the quality of properties such as Moviefone and TMZ in the wake of another 2,000 layoffs … Read the whole story
Database marketing giant Acxiom today officially launches its Relevance-X products designed to allow marketers to make online media buys using an ad network targeting … Read the whole story
Seeking greater reach in Asia, ad technology provider 24/7 Real Media has automated its search marketing campaigns for China's top search engine, Baidu.com. Read the whole story
Nielsen announced structural and organizational changes to its online and mobile audience measurement divisions--aimed at providing advertisers with a "360-degree" read on who their … Read the whole story
The number of consumers viewing entire episodes of TV shows online has doubled from a year ago, according to a new report. Read the whole story