Tuesday, October 23, 2007
  • Search Drives CPG Site Traffic And Store Sales: Study

    New research sponsored by comScore, P&G, Yahoo and SEMPO showed shoppers who search online for packaged goods brand sites also spend 20% more in-store within a month of their searches. The research highlights the need for companies to secure their space on "The Digital Shelf" in the same way they spend for the best in-store shelf space. ...Read the whole story

  • CBS Mobile Teams With Medio For Search-Enabled Ads

    CBS Mobile has teamed with Medio Systems to add search capabilities and search-enabled advertising opportunities to its CBS Mobile Web sites. This marks the official launch of Medio Mobile Search for Publishers, an ad-supported search solution built and optimized for the mobile experience. ...Read the whole story

  • Bebe Selects iCrossing As Search Agency of Record

    Trendy women's fashion retailer bebe stores Inc has selected iCrossing as its search agency of record. As such, iCrossing will be expected to develop and implement the American brand's natural and paid search campaigns to drive sales and increase visibility. ...Read the whole story

  • Mywaves Inks Mobile Video Deals With Nokia, Columbia Records

    Off-deck mobile video provider mywaves has signed two new distribution deals--one with Nokia that will expose N-series handset users to the service's wealth of free video content, as well as a deal with Columbia Records that will add nine new music video channels (featuring Columbia artists) to mywave's 200,000-plus channel roster. ...Read the whole story

  • Collective Draws New Round Of Series A Funding

    Online ad network Collective Media will enhance its proprietary ad network platform with a new round of Series A funding led by Greycroft Partners in conjunction with iNovia Capital. ...Read the whole story