If politics makes strange bedfellows, then the teaming up of television networks and social networking sites for 2008 election coverage is the latest twist … Read the whole story
As the lowest common denominator, it is clear why CTR has emerged as a primary measurement criterion around ad effectiveness. It is, however, often … Read the whole story
Bank of America's announcement that it has agreed to acquire Countrywide for $4 billion in an all-stock deal could be potentially damaging to future … Read the whole story
The digital rights group Electronic Frontier Foundation has gotten involved in a pending lawsuit by the recording industry, arguing that uploading music files isn't … Read the whole story
Online video technology company VideoEgg has secured new partnerships to expand the distribution of its invitation-based video ad network. The addition of three popular … Read the whole story
Gannett Co., the nation's largest publisher of newspapers, including USA Today, as well as a leading operator of broadcast stations and related Web sites, … Read the whole story
Online video ad network Tremor Media has raised $11 million in a second-round venture financing led by Canaan Partners and Masthead Venture Partners. The … Read the whole story