Some 40% of Web site operators have launched mobile sites and another 22% plan to do so in the next year, according to a … Read the whole story
New research based on Dynamic Logic's AdReaction 2007 study, which measures consumer perceptions of various forms of advertising, suggests that social networking websites present … Read the whole story
Mpire has added a set of "smart" ads to its widget-based ad network, WidgetBucks. The contextually targeted widgets attempt to serve each visitor the … Read the whole story
The Attorney General of Florida has extracted $1 million from lead-generation firm World Avenue USA to settle a lawsuit charging it with baiting consumers … Read the whole story
The mobile advertising marketplace may be slow to develop, but mobile data usage--especially search functions--continue to accelerate, according to new data released Thursday by … Read the whole story
Wieden + Kennedy hopes to establish consistent global production processes across the W+K network with the addition of a new executive and the promotion … Read the whole story
Although Facebook garnered the lion's share of media attention, News Corp.'s MySpace ruled the U.S. social networking space in terms of sheer volume in … Read the whole story