• Google Expands AdSense For Video, Sets Deals With Tremor, YouMe, Others by Joe Mandese>, <Author: Gavin O'Malley

    In a bid to accelerate its role in the burgeoning online video advertising marketplace, search giant Google this morning is announcing a slew of deals expanding its AdSense for video beta. To date, the AdSense program has focused mainly on enabling Web publishers to serve text-only ads. The video beta version, enables publishers to serve targeted, contextually-relevant video graphical ads and text overlays, and is seen as an alternative to the pre-roll an post-roll advertising clips that have become the industry's default standard advertising format. ...Read the whole story

  • ONESite Acquires Social Platform, Aims To Increase Presence In Entertainment And Tech by Gavin O'Malley

    Seeking new talent and a larger sales force, ONEsite, a white-label social networking platform, has acquired rival software provider Social Platform. With the deal, ONEsite is aiming to extend its footprint in the West Coast and increase its presence in the entertainment and technology sectors. ...Read the whole story

  • SendMe Broadens Ringtone Repertoire Via IODA Deal by Mark Walsh

    The hit-driven ringtone business isn't usually associated with independent music. But mobile content supplier SendMe Inc. aims to broaden its ringtone repertoire through a new deal with the Independent Online Distribution Alliance (IODA), which boasts a roster of more than 1 million tracks from thousands of independent labels. ...Read the whole story

  • New WildTangent PC Platform Connects Advertisers With Core Gamers by Tameka Kee

    Advertisers will have a new platform to target the core 18- to-34-year-old male gamer in the coming months, as WildTangent launches WildTangent Orb, a PC-based application offering premium games. Sprint is the first major sponsor. ...Read the whole story

  • Judge Shuts Down Wikileaks Whistleblower Site by Wendy Davis

    A federal judge's decision to shut down online whistleblower site Wikileaks is sending shock waves through the online publishing world, with civil rights advocates condemning the move as far broader than they would have expected. ...Read the whole story

  • Homemade Honda Spot Is A Good FIT by Tanya Irwin

    While some advertisers debate the benefits of putting marketing dollars onto social networks and video-sharing sites, Crackle.com, the online video entertainment network, which is a Sony Pictures Entertainment Company, has proof that online advertising really works. ...Read the whole story

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