• Aegis Lays Out Integration Models, Expands Creative Services by Joe Mandese

    Aegis Group's integration of traditional media services network Carat with interactive advertising unit Carat Fusion in the U.S. is the first in a series of bold experiments the holding company is trying in major markets around the world to find what forms of integration work best when combining, media, digital, and creative services brands. Yes, that's right, creative services have become a key part of the mix being offered by London-based Aegis, which is known as a holding company for media and research operations, but which has quietly begun offering award-winning creative as part of an increasingly full-service offering, said ... ...Read the whole story

  • Classmates.com's Growth Spurt Has Legs, Says CEO by Mark Walsh

    [Social Networks] Despite pulling its planned initial public offering in December, Classmates.com is anything but a social networking has-been, according to Mark Goldston, chairman and CEO of parent United Online. Classmates signed up one million new paid subscribers in 2007, equal to three years worth of previous paid membership growth. ...Read the whole story

  • About.com CEO Issues His Own Walking Papers by Gavin O'Malley

    About.com CEO Scott Meyer has decided to step down after nearly three years as head of The New York Times Co.'s prized digital unit. Meyer said that his last day with the company will be March 6. According to a Times Co. spokeswomen, the company is now planning to "launch a search that will encompass both internal and external candidates" to fill the position. ...Read the whole story

  • Study: Brand-Driven Traffic Converts Best For Online Retailers by Tameka Kee

    [Search] Direct access traffic--or visitors who arrive at a Web site by directly typing in a URL or bookmark--is some of the most valuable traffic an online retailer can draw in, according to a new study by Engine Ready. ...Read the whole story

  • Parents Of Deceased Teen Sue MySpace by Wendy Davis

    [Social Networks] The family of a California teen who committed suicide has sued MySpace in state court in Texas, charging that the company was negligent for enabling an alleged sexual predator to victimize their daughter. "MySpace provides a ready means for sexual predators to easily gain direct access to young, innocent children that those predators would otherwise have no ability, or a substantially decreased ability, to locate or contact," the suit alleges. ...Read the whole story

  • Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is) by Tameka Kee

    What goes better with digital music than....condoms? Well, maybe if a digital jukebox in a bar is touting them. Durex has tapped TouchTunes, an interactive out-of-home ad network, to launch a new branding and lead-generation campaign. The U.K.-based condom-maker will run display ads on 1,500 digital jukeboxes in bars nationwide, complete with a survey, dubbed "Can We Talk Condoms?" ...Read the whole story

  • Playboy Seeks Sexy Yet Clothed 'Miss Mobile' by Laurie Sullivan

    [Mobile] Playboy's push into mobile began last year to attract tech-savvy consumers and address changing market demands. Playboy Mobile offers non- and ad-supported services, such as text-based and information alerts, along with nude images, glamour shots and video. ...Read the whole story

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