• Analysts: Yahoo Earnings Could Spur Higher Microsoft Takeover Bid by Mark Walsh

    When Yahoo announces first-quarter earnings today, analysts expect results to meet financial projections and possibly spur a higher takeover bid from Microsoft. Increased optimism on Yahoo's results was sparked especially by solid first quarter earnings turned in last week by Google. Yahoo has also reiterated during the quarter that it expects to meet its first-quarter guidance. ...Read the whole story

  • Break Media Launches Online Video Industry Group by Mark Walsh

    Break Media today plans to announce the launch of a new industry group seeking to promote the efficacy of online video advertising. Composed of online video companies, agencies and technology providers, the Online Video Advertising ROI Council aims to provide a forum for research, discussion and education centered on the emerging video ad category. ...Read the whole story

  • BuzzLogic Bulks Up Influence-Tracking Tech With Activeweave Acquisition by Tameka Kee

    BuzzLogic is set to acquire Activeweave, parent company of the BlogRovR blog search and aggregation application. The deal will bring Activeweave's proprietary content crawling and analysis technology under BuzzLogic's umbrella--bulking up the buzz-tracking capabilities of its Conversation Targeting platform ...Read the whole story

  • Proposed Anti-Spam Law Would Make Lawsuits Easier by Wendy Davis

    California is mulling new anti-spam legislation that would strengthen state law by making it easier for private citizens to sue some e-mail marketers. The measure would enable consumers to sue e-mail senders and advertisers for up to $1 million for using false or deceptive subject lines or misleading ad copy in the body of e-mail messages. ...Read the whole story

  • Six Apart Expands Offerings With Acquisition Of Apperceptive by Gavin O'Malley

    [Social Media] To gain an edge in the crowding social media services space, blog network Six Apart has acquired New York-based design agency Apperceptive. As a result, Six Apart is branching into new service areas for clients, including advertising, design, implementation, custom development and site optimization. ...Read the whole story

  • Radio Disney Mobile Site Low On Traditional Ads, High on WOM by Laurie Sullivan

    [Mobile] Marketing gurus behind the Radio Disney mobile Web site and text-messaging service aimed at tweens plan to rely on word-of-mouth marketing and a few banner ads to spread the love--at least for now. Banner ads on MySpace and Disney.com market the mobile version of Radio Disney. ...Read the whole story

  • Shopping 3.0 In A Web 2.0 World by Gordon Gould

    For centuries, companies, manufacturers, distributors, marketers and ad gurus told consumers why they should buy a product. As social media becomes more and more mainstream, ... ...More

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