• social networks Fox Creates Online Community For Viewers by Mark Walsh

    Fox is pairing with social networking service Passenger to launch a private online community giving the network access to ongoing audience feedback on programming and marketing efforts. Made up of some 2,000 loyal Fox Network viewers invited to join, the community lets members preview new shows, interact with TV producers, post comments, engage in online discussions and participate in polls. ...Read the whole story

  • online publishing Let's Make An (Online) Deal: Invision Enters Ad Auction Marketplace by Gavin O'Malley

    Invision Inc., a supplier of network integrated media ad sales software, today is expected to announce its entrance into the burgeoning online ad auction marketplace. Invision's DealMaker software--which aids in deal management, inventory control, pricing optimization, compliance, operational CRM analytics, business intelligence reporting and real-time delivery monitoring--has now been adapted to provide a cross-platform sales management tool for publishers and agencies. ...Read the whole story

  • social media Wang On Weddings: Fashionista Blogs For Brides.com by Tanya Irwin

    World-famous designer Vera Wang will be the first guest blogger on Brides.com's recently launched "Wedded Bit" blog. Her posts will discuss a wide range of topics including wedding dress selection, accessory choice from veils to lingerie, insider fashion and style tips, registry recommendations from china patterns to fine linens--not to mention honeymoon advice (from a fashion perspective only, natch.) ...Read the whole story

  • social media Step Away From The Computer, Kids: Baby Boomers Embrace Social Media by Tameka Kee

    Advertisers may see the Web and all its iterations--from online video, to casual games and social networking--as an ideal channel for reaching young adult consumer, but new data shows that Americans over age 50 are also Web 2.0 denizens. And sometimes they even use the Web more than their younger, more tech-savvy counterparts. ...Read the whole story

  • MPA Backs Record Labels In Ongoing Piracy Case by Wendy Davis

    The film industry is asking a judge to leave intact a verdict ordering Minnesota resident Jammie Thomas to pay record labels $220,000 for allegedly sharing 24 music tracks on Kazaa. The Motion Picture Association of America argues in a friend-of-the-court brief that the judge correctly instructed the jury that simply making tracks available on a peer-to-peer site was enough to violate the record companies' exclusive right to distribute. ...Read the whole story

  • search Google Stays At Top Of Search Heap by Tameka Kee

    Nielsen Online and comScore have released their search market share rankings for May, and as usual, Google has taken a spot atop the heap. Both Internet measurement services pegged the search giant's market share at about 60%. Nielsen recorded 4.7 billion queries for the giant, while comScore recorded 6.6 billion. ...Read the whole story

  • mobile Top Brands Leverage Hands-Free Cell Phone Laws by Laurie Sullivan

    Hands-free marketing and advertising campaigns from LG Mobile to Ford Motor Co. and Microsoft seek to stop consumers from driving under the influence of mobile phones, both text and talk. The promotions give away everything from free handsets to advice and are aimed at driving good will during a time when lost jobs and rising fuel and foods costs are curbing personal budgets. ...Read the whole story

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