SAN FRANCISCO -- Behavioral marketing via mobile devices is still a couple of years off, according to panelists speaking at the OMMA Behavioral conference … Read the whole story
SAN FRANCISCO -- AdBrite now offers behavioral targeting across the more than 70,000 sites within its network. The San Francisco-based company announced the news … Read the whole story
Behavioral marketing data exchange eXelate today is expected to announce the launch of its Targeting Optimization Lab. Up and running for about a month, … Read the whole story
SAN FRANCISCO -- Behavioral marketing could grow from around $700 million in 2007 to roughly $10 billion in the next five years, according to … Read the whole story
SAN FRANCISCO -- Today's behavioral marketing is just a taste of what's to come, according to David Martin, the director of interactive media for … Read the whole story
Citing case studies for household brands ranging from Vicks DayQuil to Tide, mobile experts gathered at an industry conference Monday said the medium is … Read the whole story
T-Mobile's U.K. ad may be testing the bounds of good taste. In "More minutes for £30," a veterinarian wearing a long yellow glove apparently … Read the whole story