In a major expansion of its search marketing capabilities, Paris-based Publicis Groupe has acquired the Performics Search Marketing business from Google. Terms of the … Read the whole story
In another bold step out of the distribution business, Time Warner, the world's largest pure-play media company, announced plans to become purely about content, … Read the whole story
With its sights firmly set on Asia, Friendster on Tuesday said it closed a new round of funding worth $20 million. Responsible for introducing … Read the whole story
The numbers are compelling. There are 255 million mobile phones in the United States. 58 million people recall a mobile advertisement. Read the whole story
A college in Michigan has added its voice to the growing roster of challengers to the record labels' strategy of suing alleged file-sharers for … Read the whole story
It's prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. … Read the whole story
While it's too soon to say what kind of buzz the 2008 Beijing Olympics--opening Friday night--will generate, early measurements of Olympic sponsors in social … Read the whole story