The acquisition of search marketing firm Performics from Google catapults Publicis Groupe's burgeoning digital marketing services organization to either No. 1, or a close … Read the whole story
Google's divestiture of Performics will help the search giant look more like a friend than an enemy to big Madison Avenue shops, but it … Read the whole story
As the social networking phenomenon grows exponentially in terms of usage, variety, and publicity, marketers are scrambling Read the whole story
Oddcast, a media technology company that develops conversational character products, today will announce a new partnership with media agency The Visionaire Group to promote … Read the whole story
AOL Latino, the Web portal's hub for U.S. Hispanics, kicks off a new sports blog dubbed Fanáticos.com today tied to the start of the … Read the whole story
Bluetooth has not yet emerged as a marketing vehicle in the U.S., but Coca-Cola is counting on the short-range wireless technology to power a … Read the whole story
Adding to Yahoo's recent public relations troubles, a shareholder has filed a lawsuit challenging the company's decision to reveal the identities of Chinese dissidents … Read the whole story