• Mobile Sales Drop Tied To Hangups About Economy

    A drop in mobile phone sales may be the latest sign that the stumbling economy is taking a toll on consumers. Unit sales of mobile handsets in the U.S. fell 13% to 28 million in the second quarter compared to the year-earlier period, according to market research firm NPD Group. ...Read the whole story

  • Search Tech Firms Unveil Upgraded Products At SES

    Several search marketing tech and services firms rolled out upgrades to their product suites at the Search Engine Strategies (SES) San Jose conference on Tuesday. SearchIgnite has released Version 3.0 of its campaign management platform, while Adgooroo launched the "Top Ad Copy Report," a tool that allows advertisers to see examples of top-performing paid search ads on a by-keyword basis. ...Read the whole story

  • SMBs Not Bogged Down By Economy, Plan Ad Spend Increase

    More than 80% of small and medium-sized businesses (SMBs) surveyed said they plan to maintain or increase ad spending over the next 12 months despite a troubled economy--and they plan to spend slightly more of those dollars online. That's according to the latest findings from The Kelsey Group's Local Commerce Monitor, an ongoing study of SMBs that the research firm conducts in conjunction with ConStat. ...Read the whole story

  • Graco Builds On Social Media Relationships

    Some brands attempt to engage the blogosphere by targeting the top 30 blogs in their industry. By contrast, Graco has pursued a more long-term, community-building approach in an effort to establish more meaningful relationships with the tech-savvy mothers of today. ...Read the whole story

  • U.S. Leads Traffic To Official Olympic Site

    The Olympic Web sites of NBC and Yahoo have gotten their share of attention for garnering strong ratings so far during the Games. But what about Beijing2008.cn, the official site of the Summer Olympics? Traffic from 10 major countries outside China averaged 930,000 daily visitors to the site from Aug. 9 to 15, with the U.S. accounting for more than half the audience at 554,800. ...Read the whole story

  • 2008 Online All Stars Announced

    MediaPost has selected its 2008 Online All Stars in the Media, Marketing and Creative categories. They are: Media Sarah Fay, CEO, Aegis North America Jeff ... ...More



The Real Value Of Engagement

To date, engagement has largely been used as a measure of success for social media marketing. Defining what engagement means in this ...More

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