• social media 'Skank' Blog Shuttered, But Model Persists With Lawsuit by Wendy Davis

    The blogger behind Skanks In NYC, a site devoted to trashing model Liskula Cohen, has taken it down. The blogger's lawyer, Anne W. Salisbury, said the move to shutter the site could resolve the case. But Cohen's lawyer, Steven Wagner, isn't backing down from the request to unmask the author. ...Read the whole story

  • mobile Panel: Mobile TV Execs Embrace Hybrid Revenue Model by Mark Walsh

    If big media companies have their way, business models for mobile media will look a lot more like those for broadcast and cable TV than the information-wants-to-be-free world of the Web. That was the prevailing, if unsurprising, view among a panel of mobile executives gathered at the Media Summit New York Thursday to discuss the "The Mobile Platform 2.0: Establishing the Personalized Video, Music, and Communications Experience." ...Read the whole story

  • social media 7-Eleven Launches 'Brainfreezing' Online Viral Campaign by Gavin O'Malley

    Branded micro-sites, it appears, are still alive and well. With the help of Omnicom Group's FreshWorks/The Integer Group and interactive technology provider Oddcast, 7-Eleven has launched a new online "experience" to promote its Slurpee beverages. The "BrainFreeze Laboratory" encourages visitors to upload their picture to see how drinking a Slurpee beverage will change the color of their complexion, and then to send pictures along to friends. ...Read the whole story

  • Hispanics Trail Other Demo Groups Online by Gavin O'Malley

    While their ranks continue to grow, the share of Hispanic adults online--54%--still trails the total share of U.S. adults--69%--now surfing the Web, according to a report released Thursday by Scarborough Research. Thanks to strong broadband adoption rates, however, Hispanic Web users now constitute "avid downloaders of digital content," according to Scarborough--a joint venture between Arbitron and The Nielsen Co. ...Read the whole story

  • Google, Sony EBook Deal Raises Concerns by Laurie Sullivan

    Google made Sony's Reader Digital Book more attractive to ebook fans on Thursday. A deal between the two tech giants makes 500,000 public domain book titles available to U.S. consumers for free. The books are out of copyright, which means they were published in 1923 or prior. Sony's agreement with Google makes available more than 600,000 titles from its eBook Store, compared with 245,000 closed-format titles for Amazon's Kindle. ...Read the whole story

  • behavioral targeting Report Warns Against DPI Technology by Wendy Davis

    Internet service providers' use of controversial deep packet inspection technology poses a threat to the open nature of the Web, broadband advocacy group Free Press warns in a new report. "Improper use of DPI (deep packet inspection) can change the Internet as we know it--turning an open and innovative platform into just another form of pay-for-play media," states the 18-page report. ...Read the whole story

  • search MRC Details Click Measurement Guidelines by Laurie Sullivan

    The Click Quality Council has been calling for industry standards to identify both valid and fraudulent clicks. This week, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) provided insight into the long-awaited Click Measurement Guidelines, which set parameters for defining and counting clicks. The guidelines, announced at the end of February, define the click transaction cycle such as when it's initiated, redirected to the ads, and received by the advertiser. ...Read the whole story

point-of-view Questions For Google On BT Plan by Tim Daly

Just last week, we awoke to the riveting news that Google had reversed their previous corporate decision and will now enter into the Behavioral Targeting ... ...More

Follow MediaPost