With the iPhone sparking a new wave of enthusiasm for mobile marketing, launching a branded iPhone application seems to have become the latest de … Read the whole story
Click here to see video coverage from the recent OMMA Global Hollywood conference in Los Angeles. Read the whole story
Now that behavioral targeting has become more pervasive (and more effective), it is being talked about not only by publishers and advertisers, but also … Read the whole story
Expanding its sports coverage, Men's media network Heavy.com today is expected to announce a partnership with "action" sports network Alli, the alliance of action … Read the whole story
President Barack Obama gave the Queen of England an iPod preloaded with 40 tracks from Broadway shows. Did doing so violate the copyright law? Read the whole story
Nissan has launched a YouTube campaign called Slam Dunk to promote its 370Z sports car. The promotion to find the best dunks began by … Read the whole story
Consumer rights group Public Citizen is challenging Florida advertising rules that restrict lawyers' ability to market themselves online. In that state, an attorney ethics … Read the whole story
Reports surfaced last week that Google and Twitter were in late-stage talks to tie the knot. The search engine buying the social media microblogging … Read the whole story
Two U.S. Senators have introduced legislation aimed at curbing unsolicited text messages by bolstering government oversight of commercial messaging. The proposed m-SPAM Act co-sponsored … Read the whole story
Restrictions on Skype's new free calling application for iPhones have spurred advocacy group Free Press to press the Federal Communications Commission to confirm that … Read the whole story
Omnicom Group has teamed up with Wharton School of the University of Pennsylvania to launch the Wharton Interactive Media Initiative , a new digital … Read the whole story