Thursday, May 21, 2009
  • By Any Screens Necessary: TV, Internet and Mobile Viewing All Up (But Mobile's Way Up)

    Thanks to "strong" brand marketing and major media events like the Presidential inauguration, the Super Bowl and the NCAA's college basketball finals, online video usage among U.S. consumer grew 13% year-over-year and mobile jumped more than 50%, according to new data from Nielsen's "Three Screen" report. ...Read the whole story

  • Yahoo Looks Outside To Smarten Smart Ads

    Yahoo Thursday announced a new program to partner with outside ad technology companies to bolster its Smart Ads platform and to extend the customized display ad product to mobile phones. Besides customizing ads based on demographic and behavioral data, the mobile version of the platform will allow marketers to target users by other factors such as location and time of day, as well as specialized attributes like local weather. ...Read the whole story

  • Direct Mail Doomed, Long Live Email

    After making quick work of print newspapers, and the Yellow Pages industry, "The kudzu-like creep of the Internet is about to claim its third analog victim," warns a new report from research firm Borrell Associates. The victim? "The largest and least-read of all print media: Direct mail." ...Read the whole story

  • SearchIgnite Gets Wise To The Information Supply Chain

    The latest iteration of SearchIgnite's media management platform should put marketers more in control and assist in allocating budgets across multichannel campaigns. The move makes marketers smarter about strategies by solving "the last click" approach, a method that seems to have failed or fallen short for years. ...Read the whole story

  • McAfee Launches Cybercrime-Fighter Web Doc

    For many, the thought of identity theft is an abstract -- something that's out there but may not happen to them. McAfee, maker of virus and Internet protection software, is looking to change that through an episodic Web-documentary that chronicles just how pervasive the problem of cybercrime has become. ...Read the whole story

  • Craigslist Not Taking AG's Threats Lying Down

    Craigslist has filed a lawsuit against Henry McMaster, the South Carolina Attorney General who warned company officials that he would haul them into court on criminal charges unless the site blocked all prostitution ads. In papers filed Wednesday, the listings site is asking a federal district court judge in Charleston to declare that the company and its executives are immune from liability for ads posted by users. ...Read the whole story

  • Revision3 Launches Latest Revision

    Internet TV company Revision3 has unveiled the latest version of its site, featuring a more streamlined design, larger video player and expanded customization. In addition to having a bigger screen, the new player also allows users to pop out a video to a separate window or opt for "theater" mode, darkening the area around the screen. The company, which uses peer-to-peer technology to distribute legal, professionally produced programs, says it's also easier now to search for particular show episodes and get more information about show hosts via links to their pages on Facebook or other social networks. Revision3 has also ... ...Read the whole story

  • IPG Hires Former Hummer Exec to Coordinate GM Marketing

    Interpublic Group on Wednesday announced the appointment of General Motor's executive Martin Walsh to coordinate work for the car company. Walsh, who had been with GM with over 30 years, most recently served as general manager for its Hummer division. Reporting directly to Interpublic chairman and CEO Michael Roth, Walsh is assuming a newly created position that will coordinate GM marketing efforts across different GM units, while giving the car company a central point of contact. ...Read the whole story

  • Amazon Releases Updated Kindle iPhone App
Embracing Transformative Content Creation Models

"May you live in interesting times," goes the ancient Chinese blessing. But for many in the media industry, it feels more like a curse. ...More

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