• By Any Screens Necessary: TV, Internet and Mobile Viewing All Up (But Mobile's Way Up)

    Thanks to "strong" brand marketing and major media events like the Presidential inauguration, the Super Bowl and the NCAA's college basketball finals, online video usage among U.S. consumer grew 13% year-over-year and mobile jumped more than 50%, according to new data from Nielsen's "Three Screen" report. ...Read the whole story

  • Yahoo Looks Outside To Smarten Smart Ads

    Yahoo Thursday announced a new program to partner with outside ad technology companies to bolster its Smart Ads platform and to extend the customized display ad product to mobile phones. Besides customizing ads based on demographic and behavioral data, the mobile version of the platform will allow marketers to target users by other factors such as location and time of day, as well as specialized attributes like local weather. ...Read the whole story

  • Direct Mail Doomed, Long Live Email

    After making quick work of print newspapers, and the Yellow Pages industry, "The kudzu-like creep of the Internet is about to claim its third analog victim," warns a new report from research firm Borrell Associates. The victim? "The largest and least-read of all print media: Direct mail." ...Read the whole story

  • SearchIgnite Gets Wise To The Information Supply Chain

    The latest iteration of SearchIgnite's media management platform should put marketers more in control and assist in allocating budgets across multichannel campaigns. The move makes marketers smarter about strategies by solving "the last click" approach, a method that seems to have failed or fallen short for years. ...Read the whole story

  • McAfee Launches Cybercrime-Fighter Web Doc

    For many, the thought of identity theft is an abstract -- something that's out there but may not happen to them. McAfee, maker of virus and Internet protection software, is looking to change that through an episodic Web-documentary that chronicles just how pervasive the problem of cybercrime has become. ...Read the whole story

  • Craigslist Not Taking AG's Threats Lying Down

    Craigslist has filed a lawsuit against Henry McMaster, the South Carolina Attorney General who warned company officials that he would haul them into court on criminal charges unless the site blocked all prostitution ads. In papers filed Wednesday, the listings site is asking a federal district court judge in Charleston to declare that the company and its executives are immune from liability for ads posted by users. ...Read the whole story

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