• Amazon's Bespoke Cloud Computing Service by Laurie Sullivan

    Amazon Web Services introduced a service Wednesday to create private clouds to ease the minds of executives who have security concerns about sending sensitive data offsite. The Amazon Virtual Private Cloud is designed for companies looking to expand parts of their IT infrastructure onto a cloud computing platform, with thoughts of benefiting from reduced costs that come from sharing hosted computing systems. ...Read the whole story

  • Rubicon Project Taps Former-Google Exec by Gavin O'Malley

    Ad technology firm The Rubicon Project has tapped Kaylie Smith, former head of Platform Japan + Asia Pacific at Google, to run a new Asia Pacific office based in Sydney, Australia. The move represents the latest effort by the company to establish a great global presence. I ...Read the whole story

  • Expedia Caught In American Airlines' Fight With Yahoo by Wendy Davis

    Online travel agency Expedia has landed in the middle of American Airlines' legal dispute with Yahoo about paid search ads. Yahoo alleges in court papers that Expedia has information that Yahoo needs to defend itself, but refuses to turn it over. Yahoo is now asking the federal district court in Seattle to order Expedia to disclose a host of documents. ...Read the whole story

  • UM Checking Twice, Using Double Verify To Track Campaigns by Gavin O'Malley

    Interpublic's Universal McCann has tapped digital media-verification company DoubleVerify to better vet the tracking and delivery of clients' ad campaigns. In May, DoubleVerify launched a real-time verification platform for online ad transactions. ...Read the whole story

  • Targeting Zeros In Locally by Laurie Sullivan

    Digital Element, a business unit of Digital Envoy, will support local IP geotargeting for LocalAdLink, a division of Beyond Commerce. NetAcuity will allow mom-and-pop businesses to better choose and target ads from local merchants to people who venture online. ...Read the whole story

  • Omniture Launches CMO.com by Mark Walsh

    Web analytics firm Omniture Thursday launched CMO.com, a news and information hub for chief marketing officers that offers articles, white papers, analyst reports as well as community features. ...Read the whole story

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