In an effort to head off potential liabilities and threats to its clients' reputations from rogue media buyers posing as legitimate online marketers, Publicis … Read the whole story
As online video viewership continues to grow, broadcast and cable TV network executives are facing unprecedented complexities in their businesses. While creating hit programs … Read the whole story
If Eric Schmidt sees his shadow Thursday, expect six more months of recession. Advertisers and marketers are watching Google closely for an ad recovery. … Read the whole story
Viral marketing and hard-body men have become the fuel pushing a heated marketing campaign aimed at spreading the word about Parfums de Coeur's latest … Read the whole story
New data from Hitwise highlights the dramatic reversal of fortunes in the social networking world. Facebook's share of U.S. traffic to social sites has … Read the whole story
A federal magistrate rejected a request by the Recording Industry Association of America to sanction defense attorney Ray Beckerman who criticized the record labels … Read the whole story
CBS Interactive on Monday is expected to launch a multichannel industry ad campaign. The campaign, titled "Only CBS Interactive," promotes the unit's position as … Read the whole story
The Federal Communications Commission has opened an investigation into Google for preventing users of its free voice service from making calls to some rural … Read the whole story
Online display advertising has found an unlikely champion in DailyKos.com founder Markos Moulitsas Zúniga, better known as Kos. After the liberal political blog ran … Read the whole story