• social media Horror Marketers Use Social Media To Scare Up Crowds by Laurie Sullivan

    When it comes to marketing and advertising online to horror fans, it appears some folks who produce and distribute digital content are a bit in the dark. So, it's a bloody-good thing that a handful of experts shared a few tips to sharpen their skills on Tuesday night at the Magic Castle Digital LA event. ...Read the whole story

  • Ad Industry M&A Activity & IPO Wave To Hit In 2010 by Laurie Sullivan

    Despite high unemployment and little opportunity for job growth, the advertising industry should brace for a wave of consolidation and initial public offerings (IPOs) heading into 2010, according to Linda Gridley, president and chief executive at Gridley & Co., a boutique investment bank in New York. ...Read the whole story

  • search Microsoft's Bing To Index Twitter, Facebook Feeds by Laurie Sullivan

    Microsoft's Bing announced separate deals with Twitter and Facebook Wednesday that will bring real-time tweets and social media status updates to the search engine. The agreement with Twitter has been in the works for several weeks. Microsoft will provide the option to rank tweets either by the most recent or by the best match, where Bing takes into consideration a tweeter's popularity, content of the tweet, and other indicators of quality and "trustworthiness." ...Read the whole story

  • Omnicom Partners With Fox Audience Network To Drive Consumer Insights, Real-Time Buying by John Capone

    In an effort to chase real-time audience segmentation, Omnicom Media Group has partnered with Fox Audience Network (FAN). The move will allow OMG to leverage FAN's suite of proprietary online advertising tools for its newly created Living Segments, a consumer insights planning platform. Under the terms of the agreement, OMG gains access to FAN's Audience Insights, Audience Planner and Real-Time Bidding platforms -- a suite of digital advertising campaign products that the company says will amount to a real-time panel and super-charge its planning and buying services. ...Read the whole story

  • FCC Readies Net Neutrality Proposals, Watchdog Warns Of 'Power Grab' by Wendy Davis

    The Federal Communications Commission is expected to take the first step Thursday toward enacting net neutrality regulations that would ban Internet service providers from impeding Web traffic. The agency is expected to unveil proposed rules that would codify the four principles set out in its 2005 Internet policy statement, which said that consumers are entitled to access all lawful content, applications and services, and that they can attach devices to the network. FCC Chair Julius Genachowski has also proposed two additional principles -- nondiscrimination and transparency. ...Read the whole story

  • Yahoo, GroupM Partner On Original Content by Mark Walsh

    Continuing to ramp up original programming, Yahoo Wednesday announced a deal with media-buying giant WPP's GroupM Entertainment to create branded content for the Web portal's key properties including news, sports, finance and entertainment. ...Read the whole story

  • HealthGuru Media Gets Funding by Gavin O'Malley

    HealthGuru.com publisher HealthGuru Media on Wednesday closed a Series C financing worth $3.2 million. Castile Ventures led the round, with participation from existing investor Village Ventures. With a particular focus on video, HealthGuru specifically targets 18- to-40-year-olds looking for health and wellness information online. ...Read the whole story

  • Dynamic Logic Study Offers Ad Creative Rules by Mark Walsh

    Efforts to boost the quality of online advertisng may take fresh inspiration from a new study by Web research firm Dynamic Logic outlining best practices for interactive ad creative. The report's central argument is that creative quality is more important than more obsessed-over aspects of Web advertising such as targeting, ad size or format in driving effectiveness. ...Read the whole story

  • online publishing Dow Jones Offers Blue Chip News Service by Gavin O'Malley

    Adding to The Wall Street Journal's existing premium service, parent Dow Jones & Co. on Wednesday announced plans to launch a subscription news service that delivers customized news feeds directly to desktops and mobile devices. ...Read the whole story

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