• Customers Sue ISP For Installing NebuAd 'Spyware,' Offering Defective Opt-Outs by Wendy Davis

    Two Embarq customers have filed a new privacy lawsuit against the Internet service provider for allegedly funneling information about their Web activity to defunct behavioral targeting company NebuAd. The new lawsuit alleges that Embarq installed "spyware" devices from NebuAd without providing adequate notice. ...Read the whole story

  • Microsoft Beats Forecasts With Record Revenues by Gavin O'Malley

    Thanks to the early success of its Windows 7 operating system, Microsoft on Thursday was able to report increases in both net income and revenue for the first time in nearly a year. ...Read the whole story

  • Google Unleashes Click-To-Call Mobile Search Ads by Laurie Sullivan

    Google released a mobile feature Thursday that allows advertisers to add a clickable local phone number to mobile paid-search ads. The phone number appears as an additional line of text in the mobile paid-search ad at either the bottom or top of the search query page. ...Read the whole story

  • AT&T: We Can Handle iPad by Mark Walsh

    AT&T Thursday assured that it would be able to handle data traffic from the iPad, mainly because they expect users to rely on Wi-Fi rather than its 3G network to access the new Apple tablet computer. AT&T executives discussed the carrier's exclusive deal for the iPad during its earnings conference call. The wireless operator reported strong fourth-quarter results driven by the iPhone, with profit up 26% from a year ago. ...Read the whole story

  • NBC Partners On Initiative To Measure Cross-Platform Olympics Viewing by Gavin O'Malley

    NBC Universal on Thursday announced plans to conduct broad research into consumer cross-platform behavior during the 2010 Vancouver Olympic Winter Games. For the initiative, NBCU will partner with various research providers. Arbitron, for one, is helping the network create what it's calling "statistically projectable single source measurement" of television and Internet use. ...Read the whole story

  • Kitchen Taps Herman As Chief Digital 'Chef,' Will Drop Varick Media Role by Joe Mandese

    Darren Herman, the head of digital media at The Media Kitchen, and president of Varick Media Management, has been promoted to Chief Digital Officer of the MDC Partners' media shop, but will relinquish his role managing VMM, one of the first "demand-side" online advertising trading systems to emerge on Madison Avenue. ...Read the whole story

  • IAB's Rothenberg Delivers iRant Against iPad by Mark Walsh

    Stand back, Steve Jobs. Randall Rothenberg is taking on the iPad to make the Internet safe for advertising. In a blog post Thursday, the Interactive Advertising Bureau head declared the new Apple tablet a threat to advertising as the latest attempt to "semi-privatize" the Web. ...Read the whole story

  • Tagged Wins Lawsuit Against Spammer by Wendy Davis

    Social networking site Tagged has won a $200,000 default judgment against an individual who allegedly spammed Tagged members by sending them messages with links to an adult dating Web site. ...Read the whole story

  • Google, YouTube Chinese Knockoffs Surface by Laurie Sullivan

    Google threatening to pull out of China appears to have sparked some cheap imitations in the Asian country. A Chinese imitation of the search engine launched, replacing the last three letters in Google with "jje." ...Read the whole story

  • AT&T And Comcast Tap TRUSTe Behavioral Targeting Widget by Laurie Sullivan

    TRUSTe has developed a widget that provides consumers with the ability to opt-out from being targeted by advertisements by ad networks and other third-party ad companies. ...Read the whole story

  • The Morality of Network Money by George Simpson

    So far this year CBS is second only to Fox in network ratings. They sold north of $200 million in Super Bowl XLIV ads and ... ...More

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