Microsoft will capitalize on the Kinect launch Thursday to rebrand the Xbox 360 from a game box into an entertainment console, but some wonder … Read the whole story
Arguing that Google's AdWords policies confuse consumers and allow companies to free-ride on the brand names of competitors, Rosetta Stone is asking an appellate … Read the whole story
Online retail spending reached $32.1 billion in the third quarter of the year, according to new estimates released by comScore on Monday. That represents … Read the whole story
With designs on becoming the dominant online display advertising platform in a post-ad server world, the Rubicon Project Monday announced an ambitious plan to … Read the whole story
The Online Publishers Association (OPA) Tuesday plans to release a study, "Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit," to determine if … Read the whole story
MTV has overtaken Bravo as the most popular brand on Foursquare, based on followers. The network has made a concerted effort to amass followers … Read the whole story
LinkedIn Monday announced an upgraded version of its company profiles called Company Pages designed to help businesses better showcase products and services with additional … Read the whole story
To break further ground in the health vertical, New York-based digital marketing firm Zemoga on Monday announced a partnership with healthcare-focused StrikeForce Communications. Initially, … Read the whole story
Spending on general, broad-based ad networks -- which currently are the dominant source among advertisers and agencies that buy online advertising inventory though networks … Read the whole story