• Privacy Groups Ask For Greater Oversight Of Pharma Ad Targeting by Wendy Davis

    A coalition of privacy groups and other advocates are asking the Federal Trade Commission to probe whether online health marketers engage in deceptive practices by tracking users across the Web in order to serve them targeted ads. While some privacy advocates have long argued that behavioral advertising techniques violate consumers' privacy, the complaint alleges that targeted ads for pharmaceutical products raise more concerns than for other types of merchandise. ...Read the whole story

  • Social Media Gender Roles Follow Traditional Offline Trends by Laurie Sullivan

    While it's no surprise social media has become entwined in the lives of many American adults, a study released this week from the University of Texas reveals the priorities of men and women, and how they rely on Facebook to connect with family and community members to share social, religious and political values and views. ...Read the whole story

  • Pew: Wealthier Americans More Internet-Centric by Mark Walsh

    The term "digital divide" is less prevalent these days, but there's still a gap between higher- and lower-income Americans when it comes to Internet access and usage. Some 95% of Americans living in households earning $75,000 or more a year use the Internet at least occasionally, compared with 70% of households earning less, according to a new report from the Pew Internet & American Life Project. ...Read the whole story

  • Facebook Sued For Misappropriating Users' Names With Friend Finder by Wendy Davis

    Five California residents have sued Facebook for allegedly violating their right to control the commercial use of their names with its "Friend Finder" feature, which suggests friends for people based on their email contacts. ...Read the whole story

  • AOL Video To Pull Disparate Content Offerings Into One Place by Gavin O'Malley

    AOL on Tuesday announced the creation of AOL Video to aggregate its online video library assets under one strategic umbrella, as well as to drive the creation, production and syndication of online video content. Ran Harnevo, co-founder of 5min Media -- which AOL recently acquired -- has been tapped to oversee AOL Video as Senior Vice President. ...Read the whole story

  • Digitalsmiths Acquires Gotuit, Will Expand Video Metadata Portfolio by Gavin O'Malley

    Signaling further industry consolidation, white-label video technology company Digitalsmiths on Tuesday announced the acquisition of metadata technology provider Gotuit Media. "By combining our ability to scale libraries of content and Gotuit's broadcast capabilities, we've created the most comprehensive solution for video indexing and metadata monetization available," said Ben Weinberger, CEO of Digitalsmiths. ...Read the whole story

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