• Adobe Acquires Behavioral Data Management Co. Demdex, Rolls Into Omniture Ad Business Unit by Laurie Sullivan

    In a move to support its efforts in the global online advertising market, Adobe Systems announced Tuesday the acquisition of Demdex, a privately held data management company. The company will roll audience segmentation services into the Omniture business unit. ...Read the whole story

  • Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype by Joe Mandese

    In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to a recent survey conducted by media buying processing firm Strata. After reporting steady growth over the past two years, digital advertising demand has decreased for the first time between two consecutive quarters, falling to 21.1% of respondents in the fourth quarter of 2010 from 26.0% of respondents in the third quarter of 2010. ...Read the whole story

  • Facebook To Double Ad Sales To $4 Billion In 2011 by Mark Walsh

    Ad spending on Facebook will reach $4.05 billion worldwide in 2011--more than double last year's $1.86 billion total in global ad revenues, according to a new estimate from eMarketer. By 2012, worldwide ad spending on Facebook is expected to reach $5.74 billion, up 42% over 2011. ...Read the whole story

  • Rocket Fuel Fires Up Video Ad Units by Mark Walsh

    Ad network Rocket Fuel has introduced new video pre-roll units that it promises will leverage the company's variety of targeting methods to deliver high-quality audiences more efficiently than the typical online video campaign. The company's Video Booster solution offers 15- or 30-second pre-rolls with companion display placements. It's also integrated with the video ad network BrightRoll's ad exchange and the Adap.tv Marketplace to provide access to video inventory. ...Read the whole story

  • ANA Asks Marketers To Comply With Self-Regulatory Privacy Standards by Wendy Davis

    Faced with federal regulators' calls for a do-not-track mechanism as well as the threat of new legislation, the Association of National Advertisers on Tuesday asked marketers to follow the industry's self-regulatory guidelines for online behavioral targeting. ...Read the whole story

  • IAC's Electus Acquires Engine Entertainment, Forms Global Distribution Arm by Gavin O'Malley

    Multimedia entertainment studio Electus on Tuesday announced the acquisition of Engine Entertainment. Founded in 2009 by former NBC Entertainment co-chairman Ben Silverman and Barry Diller's IAC/InterActiveCorp, Electus now plans to form an in-house global distribution arm named Electus/Engine Distribution, which will handle worldwide sales for Electus' content, including television, motion picture and digital. ...Read the whole story

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