• Combined Search, Social Creates Ultra-Personal Info by Laurie Sullivan

    In two years, 70% of consumers will rely on search and social combined -- up from 48% today -- when making a purchase decision, according to Chris Copeland, CEO at GroupM Search. The only reason the percentage may not skyrocket is if engines continue to integrate social, and social platforms like Facebook continue to integrate search, making both synonymous with the other, he says. ...Read the whole story

  • Google Changes Algorithms, Sidelines Low-Quality Sites by Laurie Sullivan

    Google laid out details on how the search engine will filter results through an algorithmic improvement to its ranking, a change that impacts about 11.8% of its queries. This move aims to provide better rankings for high-quality sites that post original content and slam sites like Demand Media, which some call a "content farm." ...Read the whole story

  • Marketing Focus: Agent209 Targets Online Brand Influencers by Gavin O'Malley

    With the help of consulting firm DeepMile, Digitas is rolling out a service to help marketers identify and then influence the social-media influencers. Agent209 will attempt to harvest massive amounts of data from online postings, comments and tweets, then identify the most relevant conversations about a brand or topic, along with the influencers driving those conversations. ...Read the whole story

  • Analyst: Banks Most Comfortable On iPhone by Mark Walsh

    Over the last year, Android has come to rival the market share of Apple's iOS operating system. But when it comes to offering financial services on mobile phones, banks have favored the iPhone over Android and other smartphone platforms. They favor their security systems. ...Read the whole story

  • 'Consumer Reports' Revives iPhone Antenna Gripe by Mark Walsh

    Consumer Reports said it found the same problem with weak reception on Verizon Wireless' new version of the phone as it did when AT&T released the iPhone 4 in July. The problem occurs when a finger or hand covers a gap in the antenna -- the so-called "death grip" associated with dropped calls. ...Read the whole story

  • IAB Members Must Publicly Affirm Privacy Principles by Wendy Davis

    The Interactive Advertising Bureau's leadership has voted to require all members to publicly state that they adhere to the industry's self-regulatory privacy rules governing online behavioral advertising. ...Read the whole story

  • PubMatic: Consumers Confused About Online Tracking by Laurie Sullivan

    A new PubMatic study finds Internet users are more accepting of anonymous data collection when they understand how advertisers use it. The paper, Audience Selling for Publishers, reveals that most consumers don't understand that interest-based advertising is anonymous. ...Read the whole story

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