Facebook may have overtaken Yahoo as the display ad champ, but the social network still wants to become a more inviting destination for brand … Read the whole story
Some in the industry claim mobile banner ads are a thing of the past, but there is still a case to be made for … Read the whole story
Largely due to lower revenue and restructuring costs, AOL on Wednesday said first-quarter profits plunged 86%. The company blamed reduced earnings on restructuring charges, … Read the whole story
Two years ago, Nielsen Co. combined its media data expertise with Catalina Marketing's research into shopper behavior to form Nielsen Catalina Solutions. The combined … Read the whole story
The number of campaigns costing over $250,000 on mobile ad network Millennial Media more than tripled and the total number of campaigns doubled in … Read the whole story
Google estimates it will generate more than $1 billion in revenue from mobile campaigns this year. Michael Slinger, director of mobile in the Americas … Read the whole story
More than 90% of women bloggers are eager to partner with advertisers, but 60% have never been approached by any brand or agency, according … Read the whole story
Mobile ad network Jumptap has raised $25 million in a funding round led by Redpoint Ventures and including prior investors AllianceBernstein, General Catalyst, Summerhill … Read the whole story
A proposed privacy bill in California, sponsored by Consumer Watchdog, aimed at ensuring that consumers can opt out of online tracking has cleared the … Read the whole story
Meeting some resistance among marketers years ago about a "custom publishing" tack, Joe Pulizzi just re-branded it as "content marketing" and the interest level … Read the whole story
Jody Wolak, marketing operations manager at Moosejaw, the offbeat outdoor products retailer, is a believer in "humanization" marketing, judging from the success of the … Read the whole story