Ignorance is bliss, but not when it comes to tapping data to target display ads. In fact, not knowing the nuances can turn a … Read the whole story
Email marketers looking to improve their click-through rate should use video. If content is king when it comes to email marketing, video content is … Read the whole story
Contextual ad shop Pulse 360 is expected to debut a new suite of ad retargeting capabilities across its various ad platforms. The company will … Read the whole story
In the last two years, music video powerhouse Vevo.com has become not just one of the top video sites, but one of the most … Read the whole story
The New York Times Co. Tuesday announced a reorganization of its About Group, naming Darline Jean president-CEO of the Web publishing business. Jean will … Read the whole story
Project Runway, the hit A+E Networks Lifetime reality show and designer competition that is debuting in its ninth season Thursday, will encourage fans to … Read the whole story
FanIndex will attempt to offer brand clients quantitative measurement of Facebook fan page performance, along with various diagnostics to help them improve page content. … Read the whole story
Say Media will pay almost $1 million to settle a class-action lawsuit accusing its predecessor company, ad network VideoEgg, of using Flash cookies to … Read the whole story