• Display Industry Execs Call For Education On Data Use by Laurie Sullivan

    Ignorance is bliss, but not when it comes to tapping data to target display ads. In fact, not knowing the nuances can turn a brilliant ad campaign into a costly disaster. That's why Netmining put out a call-to-action to educate marketers on the use of data in display advertising campaigns. ...Read the whole story

  • Pulse 360 To Kick Off New Ad Retargeting Efforts by Gavin O'Malley

    Contextual ad shop Pulse 360 is expected to debut a new suite of ad retargeting capabilities across its various ad platforms. The company will offer retargeting with what it calls "flexible pricing models," but with an emphasis on cost-per-click. ...Read the whole story

  • Vevo Drawing Advertisers To Mobile by Mark Walsh

    In the last two years, music video powerhouse Vevo.com has become not just one of the top video sites, but one of the most popular Web properties overall. In June, it ranked as the 14th-largest site, with 66.4 million U.S. visitors, according to comScore. ...Read the whole story

  • About Time: Times Reorganizes Group, Names Jean New Chief by Joe Mandese

    The New York Times Co. Tuesday announced a reorganization of its About Group, naming Darline Jean president-CEO of the Web publishing business. Jean will report to Martin Nisenholtz, senior vice president, digital operations, The New York Times Company. Jean replaces Cella Irvine, who left About in May. ...Read the whole story

  • 'Project Runway' Fans Vote On Twitter by Laurie Sullivan

    Project Runway, the hit A+E Networks Lifetime reality show and designer competition that is debuting in its ninth season Thursday, will encourage fans to use Twitter to vote on specific designers in a campaign dubbed "Fan Favorite." The 20 designers have been assigned their own hashtag consisting of #PR and their first name. ...Read the whole story

  • FanIndex Offers Facebook Fan Metrics by Gavin O'Malley

    FanIndex will attempt to offer brand clients quantitative measurement of Facebook fan page performance, along with various diagnostics to help them improve page content. Spirits giant Diageo is already using the service. ...Read the whole story

  • Say Media Settles Flash Cookie Lawsuit by Wendy Davis

    Say Media will pay almost $1 million to settle a class-action lawsuit accusing its predecessor company, ad network VideoEgg, of using Flash cookies to circumvent people's attempts to manage their online privacy. ...Read the whole story

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