In the wake of Carol Bartz's ousting, AOL chief exec Tim Armstrong has reportedly reengaged Yahoo about a potential merger. Putting added pressure on … Read the whole story
TV Accelerator -- launched jointly by Collective, which provides display and video advertising, and Rentrak, a multiscreen media measurement platform provider -- allows advertisers … Read the whole story
We've entered the age of the revenue marketer with a collective and growing appreciation of the need to tie marketing activity to revenue contribution, … Read the whole story
In the year and a half since Apple launched iAd, criticism of the company's rich media ad product for mobile applications has drowned out … Read the whole story
Responsys on Monday will announce the ability to tie in display advertising to its cross-channel email, mobile and social marketing platform. The company continues … Read the whole story
Among Twitter's 100 million users, 55% are accessing the service on a mobile device. It may be safe to call Twitter a mobile service. … Read the whole story
Last month, Web user Betsy Feist alleged in a lawsuit that the company Paxfire and Internet service provider RCN "intercepted, monitored, marketed, and divulged" … Read the whole story
As the fall season ramps up, NBC is promoting its fall lineup by letting Bloomingdale's shoppers pose with the new stars -- virtually. The … Read the whole story